Shopper marketing ideas and observations

World Cup 2026 promotions through a shopper lens

Our June 2026 roundup looked at football-themed activity across UK retail. The examples used different brand platforms and promotional ideas, but each raised the same practical que…

January 2026 retail communication in review

Our January 2026 store review looked at the way food, drink and everyday products were presented around a new year. The examples prompted questions about value, choice and tone: ho…

Helping shoppers recognise and choose a brand

A brand identity has a practical job to do in store. It helps present the product, gives the campaign a recognisable character and provides a consistent starting point for differen…

Five approaches to Halloween retail activation

Our Halloween 2025 review explored how products became part of the occasion in store. These five approaches offer useful starting points for a brief, with the same question behind …

Retail observations from September 2025

Our September 2025 roundup focused on front-of-store presentation, charity-linked campaigns and the physical details of POS. Looking back at those examples is a useful way to consi…

Planning a football shopper activation

We first published this guide in September 2025, ahead of the 2026 World Cup. Its planning questions remain useful for future football occasions: why is the event relevant to the b…

Summer 2025 ideas from DIY and supermarket aisles

Our July 2025 roundup moved between DIY stores and supermarkets. The categories asked shoppers to make different decisions, but both showed why the purpose of a display matters as …

Summer 2025 from campaign idea to retail

Our June 2025 roundup explored the ways summer campaigns appeared across retail and other channels. A sunny colour palette can establish a mood, but the more useful question is how…

Retail display ideas from home and away

Our May 2025 store visits brought together football-themed activity, unusual display techniques and examples spotted overseas. The projects were different, but they prompted the sa…

Food and drink communication in spring 2025

Our April 2025 article explored food and drink products presented around health, ingredients and everyday routines. Looking back at those examples, the communication challenge is a…

Pancake Day, Mother’s Day and Easter in store

March 2025 brought several different shopping occasions into view. Pancake Day, Mother’s Day and the build-up to Easter each asked something different of brands. Our roundup consid…

Valentine’s retail ideas from February 2025

Our February 2025 roundup explored how brands connected products with Valentine’s gifting, nights in and moments shared with friends. The examples raised a useful creative question…

Christmas 2024 in review

Our first retail roundup looked back at Christmas 2024: the festive work we helped bring to life and the displays that caught our attention. Looking at the season together is usefu…