A larger stage for the product
We contributed animation to a Ben’s Original activation featuring an oversized pack at the front of store. The animation added another way to introduce the ready-to-heat range. When a display includes both a structure and a screen, the creative needs to work as a whole, with a clear message in each viewing moment.
Make a sensory idea relevant
Another example in the roundup was a Lynx Cherry Spritz installation with an atomiser. It prompted a useful question about experiential POS: does the interaction help people understand something about the product? The strongest creative rationale begins with that connection.
Explain the purpose of a promotion
Charity partnerships also featured in the review. Clear communication matters when a purchase is connected with a cause. Shoppers need to understand the relationship and what taking part involves. Our Aunt Bessie’s case study provides an example of Juice’s creative work in this area.
Pay attention to the finish
Materials, assembly and finishing can affect how a concept appears in store. Include those details in the creative discussion and make time to review the production approach. The result should remain recognisable as the approved idea when it reaches its actual setting.
Planning your next retail campaign?
Tell us about the brand, the shopper and the challenge. We’ll help you explore the creative possibilities.
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