Start with the decision you want to influence
The brief might be to introduce a new product, support trial, communicate a promotion or make a brand relevant to a seasonal occasion. We start by understanding the audience, the shopping context and the action the campaign should encourage.
That gives the creative a clear job. It also helps us choose what to say, where to say it and how the message should change across the available formats.
What we can develop
- A shopper proposition and creative campaign idea.
- Retail activation concepts and promotional communication.
- In-store POS design and campaign artwork.
- Retailer-specific adaptations within the agreed brief.
- Digital, motion and supporting campaign assets.
- Activation toolkits to help teams use the creative consistently.
From the brief to the campaign
We agree the objective and the information available, develop creative routes and review how they will work in the intended setting. Once a route is approved, we build the campaign assets around the confirmed format and retailer requirements.
We also agree what evidence will be available after the campaign. That may include sales or participation data held by your team, feedback from retail partners or a record of what was delivered.
Relevant work
BFree shows how a product story can become a campaign across in-store, out-of-home, online and trade materials.
Celebrations Banish Bounty shows Juice's shopper activation work around an existing PR campaign led by Taylor Herring, including packaging, POS and a promotional mechanic.
Can you work with an existing brand campaign
Yes. Share the master creative, brand guidelines and any fixed campaign elements. We can discuss how to develop the shopper expression and the formats required.
How will we assess the campaign
We agree the objective and the evidence available before the work begins. That may include sales, promotional participation, retailer feedback or delivery records. We review those measures in context, including distribution, availability, pricing and media, so the findings reflect the wider campaign.
Choosing a shopper marketing agency
Look for work that matches your category, retailer environment and type of brief. Ask the agency to explain the shopper problem, the decisions behind the creative and the work it actually delivered. Check who will lead the project, which capabilities are available within the team and how production or specialist partners will be managed. Relevant case studies and a clear scope give you a useful basis for choosing a partner.
What should we send first
Send the commercial objective, target shoppers, product details, retailer or channel list, campaign dates and budget range. Include any research, previous activity and production requirements. Our briefing guide can help you organise the information.
Tell us about the shopping occasion and the change you want the campaign to support.
Talk through your brief