We developed the shopper activation around Celebrations’ Bounty-less tub, building on the PR campaign created by Taylor Herring.
The brief
The debate around Bounty had created a conversation. Mars Wrigley wanted shoppers to take part, but the limited-edition tubs had restricted store distribution. The activation needed to work in retail and at the travelling Tesco Christmas Market.
Packaging and promotion
We designed packaging that clearly identified the Bounty-less edition without taking sides in the debate. Our in-house 3D team created the product renders. Working with dunnhumby, we developed a Tesco text-to-win activation inviting shoppers to vote on whether Bounty should stay or go.
A physical way to participate
A Bounty exchange hut gave Christmas Market visitors a way to swap a regular tub for the limited edition. A countertop voting device extended the same question into the experience, creating material for the brand’s ongoing conversation with shoppers.
What we delivered
The tub design, shopper promotion and market experience shared a coordinated identity across POS, print, digital and animation. Juice’s work connected the wider PR idea with product, participation and the practical constraints of distribution.
