We developed Christmas 2024 activation creative for Celebrations, giving Tesco, Asda and Co-op different ways to connect shoppers with the brand.
The brief
Build a festive campaign around people’s favourite chocolates while adapting the promotional experience for each retailer.
The creative
At Tesco, the tub became the centre of a golden-ticket treasure hunt. The visual approach extended into store displays, aisle treatments, animation and a window takeover. A spin-to-win experience also featured at Tesco’s travelling Christmas market.
Retailer adaptations
Co-op’s execution used a Christmas countdown with daily prizes. Asda’s offered a chance to win a shopping voucher through a buy, scan and enter mechanic. The work kept a recognisable Celebrations identity while tailoring the message and participation route.
