Make the occasion work for the brand
A launch needs to explain what is new. A promotion needs a clear reason to take part. A seasonal campaign needs to feel relevant to the moment while remaining recognisably yours. We work through that message before adapting it across the campaign.
Support for common FMCG briefs
- New product and range launches.
- Seasonal and occasion-led activity.
- On-pack promotions and supporting shopper communication.
- Retailer-specific campaign adaptations.
- In-store POS, digital advertising and motion assets.
- Campaign and activation toolkits for rollout.
A clear idea across different touchpoints
A shelf message has a different job from a digital ad or a moving screen. We adapt the layout, message and creative treatment to each placement while maintaining the campaign's identity.
We work with the specifications available from your team and partners, then agree the asset list, approval sequence and delivery requirements. Early access to brand guidelines and retailer specifications helps make that process more precise.
Relevant work
For M&M's Halloween, Juice developed seasonal activity across digital ads, animated front-of-store displays and theatrical POS, brought together in an activation toolkit.
For Dolmio 7 Veg, illustrated ingredients and product renders carried the creative across static POS, animation and digital advertising.
The Support Her 2025 work includes on-pack promotion, retailer-specific mechanics and supporting in-store communication.
Can the campaign cover several retailers
We can develop adaptations for the retailer requirements included in the brief. Share the approved retailer list, available placements, specifications and review process at the start so the campaign can be planned around them.
Who handles the promotion terms and approvals
Responsibilities for the promotional mechanic, terms, product claims and retailer approvals should be agreed at briefing. We will work to the approved requirements and identify the creative and artwork decisions that need sign-off.
How long will the work take
Timing depends on the number of creative routes, asset formats, approval rounds and production requirements. Tell us the in-market date and any fixed booking deadlines so we can discuss a realistic schedule.
Share the occasion, the products and the retailers you have in mind.
Talk through your brief