We created a shopper campaign for Dolmio’s 7 Veg pasta sauces, using illustration and 3D visualisation to put the ingredients at the centre of the story.
The brief
Dolmio wanted a campaign that made the vegetable content of the range clear to shoppers. The idea needed to be immediately understandable and adaptable across retail, digital and moving-image formats.
The creative idea
We illustrated the vegetables bursting from the jar, turning the product story into the main visual. The illustration style drew on the rustic details of the packaging, keeping a connection with the jar shoppers would recognise on shelf.
Creating the assets
Our team developed the vegetable illustrations and rendered the product in-house. That gave us control over the finished composition and the way the elements could move in animation. The product image and illustrated ingredients were developed as parts of the same campaign.
What we delivered
The assets were adapted for static in-store POS, animated out-of-home and digital advertising. The combination of illustration and 3D visualisation allowed the central idea to travel between still and moving executions, with a consistent appearance across the campaign.
