We developed campaign creative to support BFree’s Avocado and High Protein wrap launches alongside its existing range.
The brief
BFree needed launch support and a consistent brand presence across in-store and online communications. The challenge was to give shoppers a product story that could work across the new wraps and the wider range.
The creative idea
Free-from products are often introduced through the ingredients they leave out. We used that observation as the starting point for a different question: what goes into them? By focusing on the ingredients inside the wraps, the campaign gave BFree a positive product story to carry into its communications.
Across the campaign
We applied the idea to in-store material, out-of-home, online and trade communications. Each format had its own role, from presenting the range in a retail setting to introducing the campaign to business audiences.
What we delivered
An activation toolkit brought the creative materials together, establishing a shared visual and verbal direction. It gave the launch a consistent foundation across different placements and provided one reference for the campaign’s applications. The toolkit connected the new-product story with the wider range, keeping a recognisable BFree identity wherever the creative appeared.
