We supported Aunt Bessie’s Tickled Pink campaign with creative that connected a familiar food brand with breast cancer awareness.
The brief
Bring the campaign’s message into a shopper setting while retaining the warmth and recognisable character of Aunt Bessie’s.
The creative
Yorkshire puddings became the central visual device, creating a direct link between the product and the awareness message. The approach used a light tone to open a conversation about a serious subject.
The campaign in store
Pink promotional packs and supporting creative carried the campaign into retail. The work brought the brand’s everyday family context together with the purpose of the Tickled Pink partnership.
