Our SKITTLES summer work
We supported the SKITTLES Zing-bathing campaign with in-store POS and prize activation. The work carried a beach-inspired creative world into retail placements and digital screens. It is an example of adapting a wider brand idea to the point where a shopper meets the product.
A role for summer occasions
The roundup also featured drinks brands around Wimbledon and holiday-themed promotions. These examples offered different ways to connect a product with a summer moment. For a new brief, be specific about that moment: a get-together, an outing, watching sport or stocking up for a trip.
Connect the channels through the idea
Retail, outdoor and social work each have different constraints. Keep the recognisable brand elements and the central thought, then adapt the amount of detail to the setting. An in-store execution needs the product and offer to remain clear even when it borrows a rich creative world from elsewhere.
Build the practical plan early
Agree what must appear on every asset, which parts can change by retailer and who will approve the final work. That gives the idea a better chance of staying coherent as it moves through different sizes, formats and production deadlines.
Planning your next retail campaign?
Tell us about the brand, the shopper and the challenge. We’ll help you explore the creative possibilities.
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