We helped WilderBee create photo and video content for digital and in-store marketing, built around different ways to serve its hot honey.
The brief
Make a focused shoot budget work across several formats and marketing uses.
The approach
Working with a food stylist and photographer, we planned three recipes for a single-day shoot. Each was captured during pouring, as a finished dish and in use, with portrait and landscape compositions.
What we delivered
The content was prepared for web, social and print applications. Juice team members appeared in the shoot, and we also explored a conceptual visual direction influenced by the brand founder’s original inspiration.
