We refreshed the TWIX Take Two for a Brew campaign, bringing its updated brand identity into shopper creative around hot drinks.
The brief
Revisit the earlier campaign idea using the new TWIX visual assets while keeping the connection with the purchase occasion clear.
The creative
We updated the layout, type, colours and icon style. The gold gradient framed the product and headline, while a reusable-style cup visual made the hot-drink occasion immediately recognisable.
What we delivered
The refreshed key visual supported POS placed near in-store coffee machines. The work connected the brand’s new appearance with an established shopper moment and a defined retail location.
