We developed shopper creative for Mars Wrigley’s Support Her campaign, connecting its product portfolio with the excitement around women’s football.
The brief
Extend the earlier campaign for the 2023 Women’s World Cup, with KIND alongside other Mars Wrigley brands and a promotion that invited shoppers to participate.
The creative
England players Georgia Stanway, Chloe Kelly and Jess Carter led the England visual. Flag colours and energetic graphic lines connected the football story with a clear prize message. An alternative product-led visual supported use across the other home nations.
What we delivered
The campaign identity worked across in-store activation, digital advertising, social content and animated six- sheet formats. A shared graphic style kept the executions connected while allowing the lead imagery to change by market.
