We developed limited-edition packaging and shopper creative for DREAMIES, PEDIGREE and WHISKAS, bringing each brand’s character into a shared festive occasion.
The brief
Create a Christmas range of single products and gifts, supported by in-store activation that balanced brand individuality with campaign consistency.
The creative
DREAMIES used playful cat illustrations as a wrapping-paper design. PEDIGREE combined its visual identity with snowflake details, while WHISKAS paired its familiar purple with gold accents. The activation put these gift-like packs at the centre of the story.
What we delivered
We carried the approach into POS, digital materials and German-market adaptations. A simple seasonal backdrop helped the individual packs stand out while giving the wider campaign a consistent visual framework.
