We developed naming and branding for the Mattioli Courts extension, with a connected approach for the wider arena identity.
The brief
Recognise the Mattioli Charitable Trust while strengthening the connection between the venue, Leicester Riders and the surrounding community.
The creative
Two interlocking T forms in the Mattioli wordmark suggested people coming together. For the Courts identity, a rectangular frame drew on the shape of a basketball court.
What we delivered
The identity was designed to sit alongside existing sponsors and support signage, events and future communications. Its clear wordmark and simple graphic structure provided a common thread across the Courts and arena branding.
