We created a connected campaign for Leicester Comedy Festival and The UK Kids’ Comedy Festival, drawing on the city’s landmarks and familiar duck-themed greeting.
The brief
Give both festivals a shared theme, with distinct treatments suited to adult and family audiences.
The creative
Leicester landmarks became a playful duck-filled landscape. We refreshed both logos and simplified the brochure covers, giving the identity more space. The children’s campaign used a colouring-book treatment to reflect creativity and participation.
What we delivered
The identity extended across brochures, marketing materials and social assets for venues and performers. We also proposed a giant rubber duck for the city; BID Leicester brought the installation to life.
