We brought art and comedy together for the 2026 festival, developing a fresh chapter in the duck-themed identity we had created the previous year.
The brief
Keep the connection between Leicester Comedy Festival and The UK Kids’ Comedy Festival, while giving audiences something new to discover.
The creative
We reimagined familiar portrait paintings with rubber-duck characters. Five illustrations gave the campaign a collectable series of brochure covers and a playful visual language across print and digital.
What we delivered
Alongside the covers, we redesigned the main brochure and created animated social assets, editable materials, merchandise artwork and PR ideas. For the children’s festival, drawings made during a workshop became part of a lively cover collage.
