We developed spring and summer shopper campaigns for Kärcher, connecting seasonal cleaning jobs with relevant promotional rewards.
The brief
Build on an earlier shopper activation with two in-store promotions for different product ranges and purchase occasions.
The creative
For spring, Wash & Win paired pressure washers with garden prizes and vouchers. For summer, Vac & Win focused on wet and dry vacuums, with home and car technology prizes. Each campaign gave the product range a clear seasonal context and a reason to take part.
Working together
Juice developed the creative and strategic approach. Promotions partner Lime supported the delivery through prize sourcing, the promotion microsite and fulfilment.
