We worked with hyTower London to define and express the construction business’s ambitions through a coordinated brand identity.
The brief
Bring the team’s approach and future direction into a clear brand that could guide its communications.
The approach
We worked through the business’s current position and goals, refining its brand voice and developing a visual identity around its people, technology and outlook.
What we delivered
The project brought the identity together in brand guidelines and a central asset server. These resources gave the team a practical reference and a common set of materials for future brand communications.
