We connected Green Cuisine’s Team GB partnership with a sporting shopper promotion, bringing the brand’s illustrated characters onto packs and into retail.
The brief
Create an on-pack promotion and supporting activation that gave shoppers a reason to choose Green Cuisine during the 2024 Olympics.
The creative
The Green Cuisine Kids, originally illustrated by Rob Flowers, appeared in Team GB kit across six sports. Product packs sat at the centre of the campaign, with sport-specific headlines connecting plant-based meals and promotional rewards.
What we delivered
We developed campaign visuals, adapted packaging and retail creative, using a green Union Jack and clear promotional messaging to connect the range. Umbrella supported the promotion offering and management. The approach gave each sporting execution its own character within a consistent campaign.
