We adapted the Extra Plus brand toolkit into shopper communications for the launch of the three-flavour range.
The brief
Carry the brand’s launch creative across the formats and retail environments used by the campaign.
The work
We developed static and animated assets for in-store POS and digital displays. The adaptations retained a shared brand identity while fitting the different placements.
Where it appeared
The campaign covered supermarkets, petrol stations, airport retailers, general retailers and wholesalers in the UK. A coordinated suite of materials gave the Extra Plus range a consistent appearance across those environments.
