We translated Dolmio’s refreshed brand identity into a trade launch, bringing its new packaging and visual assets into print and digital advertising.
The brief
Present the updated brand to a trade audience with a clear, recognisable launch message.
The creative
The Grocer cover used a short reveal message and Dolmio’s exclamation-mark asset to lead readers into a double-page spread. Inside, the design combined the refreshed visual identity with supporting trade information.
What we delivered
The print execution was supported by digital banners, giving the launch a consistent look across the magazine and online placements.
