We developed a shopper platform for C4 Energy’s NBA partnership, designed for retail activation in the UK and France.
The brief
Make the partnership recognisable and the promotion easy to understand, with creative that could adapt across retailers and formats.
The approach
We worked with the C4 team on a prize offering informed by the intended audiences. Basketball graphics, product imagery and C4 branding established the visual identity. A clear win message and prominent QR code made the participation route part of the design.
What we delivered
An activation toolkit brought the campaign assets and guidance together. It gave partners a common approach for adapting the creative across the two markets while retaining the C4 and NBA connection.
