We developed campaign creative for Birds Eye Chicken Shop, bringing the refreshed range’s personality into shopper communications.
The brief
Create a new key visual that made the food the focus and supported the range’s updated packaging.
The creative
A tiled backdrop and neon-style sign borrowed from the familiar chicken-shop setting. The food photography led the composition, connecting the products with the appeal of a takeaway at home.
Retailer concepts
We explored an out-of-store takeover for Iceland and a shop-in-shop experience for Tesco. Menu-screen ideas showed products and possible meal combinations. Each concept used the same chicken-shop world while adapting its scale and layout to the retailer.
