We developed in-store communications for Baylis & Harding’s refreshed Signature range, helping the new packaging translate into a retail experience.
The brief
Create a visual approach that supported the activation strategy and helped shoppers explore the range.
The creative
A fragrance-dot device framed the product, with ingredient and scent notes arranged around it. The design made fragrance the starting point for discovery while retaining the range’s premium visual character.
What we developed
We visualised shop-in-shop concepts, secondary placements and out-of-aisle POS. Together, the concepts showed how the same identity could work at different scales and in different positions around a store.
